• Score with Social Media

There are more than 500 million Facebook users, and more than 1.5 million companies have active Facebook pages. The Twitter-verse has more than 156 million users worldwide and 31 percent follow one or the other brand online. YouTube is the second largest search engine on the planet, after Google, according to an analysis by a Digital Marketing Company in Gurgaon. Use these media channels for determining, establishing and building your customer base. Best of all? Most of the benefits you receive from social media are free for the taking.

• Web Content

While adding new web content is one of the best ways to gain traffic on your website, you might not think that your old content has much significance or enough staying power. However, digital archives of web content offer social benefits by giving potential customers’ information. Additionally, no one likes to go to a website that is as bare as Mother Hubbard’s cupboard. Give your audience something with substance and keep your web pages full of content, both fresh and dated.

•  Go Mobile

This is the year that searching on-the-go will go hog wild. Searching by using mobile devices, aka tablets and smartphones, is purported to increase by 180 percent. Web searchers depend on smartphones for searching the Internet while on the way to work or play and while on work breaks. Tablets run the show in the evenings and in the bedroom as users search while unwinding. An issue I’ve noticed with marketing strategists is their failure to take into consideration searching using these mobile devices.

• Team Up!

Professional service providers and small firms alike should team up with digital marketers. By taking advantage of the skillset of Digital Marketing services in Gurgaon, you can spend less time struggling with issues like SEO, mobile websites and social media Marketing. Focus on what you know best, and leave the digital marketing to the professionals.

• Agree with Alliances

If you want to win the battle of gaining, keeping and growing your audience base, you are going to need to employ some militaristic strategy. Team up with others and form digital alliances, especially if you are a small firm. By building your online network and supporting others, you’ll be able to expand at an exponential pace.

• Stand Out from the Crowd

In order to become a star in the sky of the Internet, you need to establish a differentiation point. Point out what makes your service or firm stand out from the crowd. As you build your brand by digital marketing, you need to give customers a reason to pick you over the competitors.

• Ethical Emails

I strongly suggest the use of emails for networking via newsletters and surveys. However, with the Internet, the rules of ethics still apply. While this can be difficult to remember when you are dealing with email messages and social media posts, ethical contact is a must. Services and firms should respect email correspondence with confidentiality and privacy. Additionally, you should not publish anything related to your customers without first gaining their consent. In doing so, you ensure that your online presence is as honest and forthright as your business.

• An Open Book

The Internet is a wonderful tool as it allows us to connect with people all over the globe in rapid time. Yet I cannot stress enough that what you put on the World Wide Web becomes visible by people everywhere. Keep your intellectual property close and your trade secrets closer, and keep them off of public pages. Also, think twice before hitting submit for anything including photos, articles, and comments. A recent study revealed that as much as 70% of Facebook users censor themselves before posting online. You probably do it, too, and didn’t even realize it!

• Keep it Consistent

I find that getting an audience’s attention is only part of the battle. You also need to find ways to sustain their attention. Better yet, you need to establish ways that will help your audience grow over time. One of the issues for professional services and small firms is how to maintain an audience. With digital marketing, social engagement and a strong social presence allow you to maintain and build your customer base.