Video production is an important technical and creative skill, desired by every business that opts for any form of marketing today, largely digital.

When it comes to hiring a video production company, there are a few things clients keep in mind to ensure not only a great experience before and after the production process but also stronger returns on their investment. While other factors are subjective, one mandatory requirement for any patron is the originality of the concept of the video delivered.

6 Things Clients Look For in a Video Production Company

1. You Do The Job, I Sign The Cheque

Clients are smart and want to delegate their job smartly. Most of them would outsource the video production job to an agency, which projects themselves as full service. The underlined rule for this job is taking care of the entire process from the scratch; be it scriptwriting, casting and location scout, technical team support, creative direction, obtaining licenses and permit and so on.

A full-service production company is commonly preferred by clients since the only thing they have to do in the deal is said yes or no to the idea proposed and sign a cheque at the end.

2. Demo Vs Real

You may create some of the best demos to acquire the contract, nonetheless, clients can see through what merely meets their eye. The decision maker is more interested in seeing the real finished product to understand what final video results would look like. A great website demonstrating your work is ideal for your clients to have a live view of the volume of work you have done thus far.

3. All Clients Do Not Have Luxury Of Time

Timelines are a crucial factor while outsourcing the job. While quality surpasses all other dynamics, delivery as per commitment cannot be neglected either. It is often understood, that clients are happy to get a completion date, which is realistic than an over-commitment, which may only lead to disappointment at a later stage.

4. What Is My ROI as Business Head?

Marketing budget today is monitored in-depth and every penny spent is accountable by the business. The questions asked by professionals who sanction the plan for videos is not just ‘Why Do I Need Them’, but also ‘How Will I Monetize Them’? As a corporate event planner or a video production house, you should be able to demonstrate the tangible and intangible value of your product.

5. Newer Technology

Clients are interested to understand various technical aspects of the product such as different sound elements your video might have to include: be it dialogues to sound effects, or soft music in the background and also voiceovers.

Visual effects too are scrutinized as an integral aspect of video production since tech effects overtake cinematic manipulation in contrast to real performance or direction.

6. Editing

Editing is the stage where you can make or break your video. Customers may not understand the methodological process, but surely have a sense of a cohesive storyline. You may have acquired the best footages, but connecting the dots need to be carefully executed as well.

Remember you’re only as good as your references. When pitching or presenting a video production, it’s best to provide a compelling case backed by data, trends, case studies, references, and examples. This also helps manage expectations on quality levels, the scope of visuals and duration. If you are looking out for some exclusive deals, NYSO, a corporate event organizer in Gurgaon can help you put up a great comprehensive package.

Does your business demand to organize events? Corporate events are very different from social gatherings at work and thus planning your upcoming event, be it internal or external surely entails the expertise of a seasoned corporate event planner.

The process for corporate events involves the full understanding of logistics, entertainment, audio-visual, fabrication, catering, presentations, breakout sessions, social engagement, and digital marketing lead up after your corporate event.

Why is Audience Engagement Important?

An event without audience engagement is like great brand marketing without any sales. Attendee engagements need not necessarily commence only at the events. This has to be structured well way before they arrive at your venue. Also, your job isn’t over when the last guest exits the event. In fact, it’s just getting started. The key to having ongoing audience engagements is to stay in touch with the attendees through an array of social media approaches.

This strategic preparation commands the expertise of professional event management services that will guide you on how to detail out a comprehensive blueprint for the same.

A Pre-Event plan is highly fundamental and needs to be in sync months/weeks before the final event. Booking of speakers and top guests in advance, finalization of venues, enlisting an invitee chart and many more are key factors, which needs proper planning, and synchronization.

What follows next is Communication. This is a key indicator of how successful your event and post-event engagement is going to be. Using interactive event schedules, sharing downloadable content, adding personalization into your invites are some of the few musts that a corporate engagement service company undertakes with care.

Another novel factor, which a professional service assists you with, is empowering affiliates, and attendees with perks or shareable assets.  Also, capitalize on the excitement! Allow multiple options to share online content to make it viral organically. Social influencers are chosen and enlisted to spread the word through their own online channels, thereby creating a more genuine buzz in the Internet world.

However, event coverage and engagements are more than merely sharing of social media posts. Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty.

Businesses that focus on customer engagement are focused on value creation, and this executed well through corporate engagement services adds to the charm of brand loyalty.

Hosting an event is primarily looking for networking opportunities that allow you to mingle and engage with either your external or internal clients. NYSO, corporate event Management Company in Gurgaon provides you an opportunity of an easy, effective and low-cost way to get the word out, thereby, executing the event and post-event engagement seamlessly.

Some of the key event-management features include planning the event, registration, attendance management features in one system, managing attendee passes to grant access to specific sessions or tracks, venue management, guest logistics for registering hotels and room allocation and so on. The services could also include creating webinars and simulcasts with attendance metrics, reviewing the attendance history of each contact, along with a fully functioning event website that publishes important details about the forum and so on.

As the famous quote goes, Content is the King, but engagement is the Queen and the Queens surely rule the house!

Global communication today is much easier and less expensive; however, since the target audiences are defined, it may fail to address the unique aspirations and concerns of several recipients. Event Marketing is a growing communication tool that will lead the conventional way in 2019.

To begin with, it is important not to ignore the cultural and economic trends, even if current businesses include globalization and cost pressures that affect both the industry and clients worldwide. Some of these trends force most companies to reexamine their businesses, focusing on their core markets while staying ahead of the competition by seeking out new business niches.

Event Marketing – Check Out The Top Trends for 2019

Planners and venues today are no strangers to technology. Corporate event management companies in Gurgaon are embracing innovative event management tools, and with good reason. Several studies indicate that using event technology can substantially enhance the attendance and productivity by nearly 20% and 27% respectively while reducing the costs as much by 30%.

Innovation and creativity are top two parameters for any event-marketing planners in the current scenario. The location and layout of the venue play an important role as it stamps the invitee’s attention with the first impression. There is no denying that there has been a continued shift from formal settings to ones that are focused on more interaction, more conversation, and engagement amongst attendees. 

Crowdsourcing has become highly popular, resulting in engaging events. Settings have moved away from stadiums and convention centers, into pop-up spaces and other non-traditional locations. Over the last couple of years, event marketing convention has begun to see an increase in experiential marketing as a part of the publicity mix trend.

• Unusual Venues

The trend of choosing non-traditional and unexpected venues is still in, and very much popular in 2019 as well. It’s considered more trendy to host events in the malls, hangars, or public places, such as parks, libraries or piers of a waterfront of coastal cities, instead of hotel ballrooms. Historical venues too are adding their cultural touch by becoming unique backdrops for many events. Other options could be abandoned factories, aerodromes and art galleries based on people’s desire to learn and create. Corporate event organizer in Gurgaon pursues to combine art and entertainment at such unique settings in the capital as well across India.

• Facial Recognition Experience

Technology rules at any event in 2019 and invitees are surprised to get themselves registered through a facial recognition past various devices. The check-in and registration become much quicker while they are absolutely secure considering the privacy of the guest lists. Improve your social media reach too by using facial recognition in tagging people in photos from your event.

• Co-Create

It’s passé when guests would turn up at events, enjoy and leave.
The trend in 2019 is certainly to create a distant memory as all crave for more personal and tailored experiences. Expect to see a lot more of this playing out in the real world, with brands jumping onboard to create brand experiences that allow the audience to decide how the event plays out.

• Immersive Brand Pop-Ups

Don’t wait for your audience to come to you. Instead, take your brand to them. Immersive pop-ups have the potential to build a thoughtful connection between brands and events that integrate your audience’s various passions and interests.

Many times, these pop-ups involve some cooperation between two or more brands looking to reach the same audience for different reasons. As a result, they tend to make typically singular experiences more immersive and integrated effectively.

Thus the year 2019 is totally dependent on both the event planners alongside the consumers who co-partner in making the occasion a grand affair. It is all about priorities that click and trends that ride the waves successfully.