Your Job Is To Visually Tell The Story – 6 Things Clients Look For in a Video Production Company

Video production is an important technical and creative skill, desired by every business that opts for any form of marketing today, largely digital.

When it comes to hiring a video production company, there are a few things clients keep in mind to ensure not only a great experience before and after the production process but also stronger returns on their investment. While other factors are subjective, one mandatory requirement for any patron is the originality of the concept of the video delivered.

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Video Production

6 Things Clients Look For in a Video Production Company

1. You Do The Job, I Sign The Cheque

Clients are smart and want to delegate their job smartly. Most of them would outsource the video production job to an agency, which projects themselves as full service. The underlined rule for this job is taking care of the entire process from the scratch; be it scriptwriting, casting and location scout, technical team support, creative direction, obtaining licenses and permit and so on.

A full-service production company is commonly preferred by clients since the only thing they have to do in the deal is said yes or no to the idea proposed and sign a cheque at the end.

2. Demo Vs Real

You may create some of the best demos to acquire the contract, nonetheless, clients can see through what merely meets their eye. The decision maker is more interested in seeing the real finished product to understand what final video results would look like. A great website demonstrating your work is ideal for your clients to have a live view of the volume of work you have done thus far.

3. All Clients Do Not Have Luxury Of Time

Timelines are a crucial factor while outsourcing the job. While quality surpasses all other dynamics, delivery as per commitment cannot be neglected either. It is often understood, that clients are happy to get a completion date, which is realistic than an over-commitment, which may only lead to disappointment at a later stage.

4. What Is My ROI as Business Head?

Marketing budget today is monitored in-depth and every penny spent is accountable by the business. The questions asked by professionals who sanction the plan for videos is not just ‘Why Do I Need Them’, but also ‘How Will I Monetize Them’? As a corporate event planner or a video production house, you should be able to demonstrate the tangible and intangible value of your product.

5. Newer Technology

Clients are interested to understand various technical aspects of the product such as different sound elements your video might have to include: be it dialogues to sound effects, or soft music in the background and also voiceovers.

Visual effects too are scrutinized as an integral aspect of video production since tech effects overtake cinematic manipulation in contrast to real performance or direction.

6. Editing

Editing is the stage where you can make or break your video. Customers may not understand the methodological process, but surely have a sense of a cohesive storyline. You may have acquired the best footages, but connecting the dots need to be carefully executed as well.

Remember you’re only as good as your references. When pitching or presenting a video production, it’s best to provide a compelling case backed by data, trends, case studies, references, and examples. This also helps manage expectations on quality levels, the scope of visuals and duration. If you are looking out for some exclusive deals, NYSO, a corporate event organizer in Gurgaon can help you put up a great comprehensive package.

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shadab June 28, 2019 0 Comments

Why Is It Vital to Appoint Professional Corporate Event Engagement Services in 2019?

Does your business demand to organize events? Corporate events are very different from social gatherings at work and thus planning your upcoming event, be it internal or external surely entails the expertise of a seasoned corporate event planner.

The process for corporate events involves the full understanding of logistics, entertainment, audio-visual, fabrication, catering, presentations, breakout sessions, social engagement, and digital marketing lead up after your corporate event.

Why is Audience Engagement Important?

An event without audience engagement is like great brand marketing without any sales. Attendee engagements need not necessarily commence only at the events. This has to be structured well way before they arrive at your venue. Also, your job isn’t over when the last guest exits the event. In fact, it’s just getting started. The key to having ongoing audience engagements is to stay in touch with the attendees through an array of social media approaches.

This strategic preparation commands the expertise of professional event management services that will guide you on how to detail out a comprehensive blueprint for the same.

A Pre-Event plan is highly fundamental and needs to be in sync months/weeks before the final event. Booking of speakers and top guests in advance, finalization of venues, enlisting an invitee chart and many more are key factors, which needs proper planning, and synchronization.

What follows next is Communication. This is a key indicator of how successful your event and post-event engagement is going to be. Using interactive event schedules, sharing downloadable content, adding personalization into your invites are some of the few musts that a corporate engagement service company undertakes with care.

Another novel factor, which a professional service assists you with, is empowering affiliates, and attendees with perks or shareable assets.  Also, capitalize on the excitement! Allow multiple options to share online content to make it viral organically. Social influencers are chosen and enlisted to spread the word through their own online channels, thereby creating a more genuine buzz in the Internet world.

However, event coverage and engagements are more than merely sharing of social media posts. Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty.

Businesses that focus on customer engagement are focused on value creation, and this executed well through corporate engagement services adds to the charm of brand loyalty.

Hosting an event is primarily looking for networking opportunities that allow you to mingle and engage with either your external or internal clients. NYSO, corporate event Management Company in Gurgaon provides you an opportunity of an easy, effective and low-cost way to get the word out, thereby, executing the event and post-event engagement seamlessly.

Some of the key event-management features include planning the event, registration, attendance management features in one system, managing attendee passes to grant access to specific sessions or tracks, venue management, guest logistics for registering hotels and room allocation and so on. The services could also include creating webinars and simulcasts with attendance metrics, reviewing the attendance history of each contact, along with a fully functioning event website that publishes important details about the forum and so on.

As the famous quote goes, Content is the King, but engagement is the Queen and the Queens surely rule the house!

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shadab June 25, 2019 0 Comments